Our new design identities

At Fi-DD, we’re working towards  a design make-over – a whole new corporate identity within a redefined image platform.

Our new website is being re-designed and this is our story in transition. Out here, we will provide a window to our world. We will update you on what we do, what we’re working on and where it’s happening.

There’s a whole lot happening at Fi-DD and we’ll keep you posted.

The Greek symbol “phi” in the FiDD logo

The Greek symbol “phi” is an integral component of the FiDD logo. Phi is the symbol that represents the amazing concept of the Golden Ratio. Shapes visualized around the Golden Ratio are seen as aesthetically pleasing and harmonious – symbolizing a natural balance between symmetry and asymmetry.

The Greek symbol “phi” is normally pronounced “FEE”.